Tata Crucibles Corporate Edition - Pune 2009 - Main Round

General Questions

1)Donald T. "Don" Valentine is an influential venture capitalist who concentrates mainly on technology companies in the United States. He has been called the "grandfather of Silicon Valley venture capital". He founded which venture capital. This firm also provides venture capital to YouTube, Paypal, Google etc -------- Sequoia Capital

2)Several presidential candidates used this during the elections this year, especially the Nader – Gozalves and the Obama – Biden group. It claimed to have increased its membership by 43% during that period. What???--------- Twitter

3)According to an Atlanta Magazine article published in May 1963, Coca-Cola’s marketing department used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel, adding names suggested by the company's own staff. The list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, X was chosen, influenced by the possible play on words. What is X? ---------- TaB

Crossword

1)BooProo, Spout, and other such chewing gums. Which company -------- Lotte

2)Le Meridien was established in 1972 by X "to provide a home away from home for its customers." ------Air France

3)It is now the largest e-marketplace for steel in the world, having sold over 4 million tonnes of steel for its clients and currently selling at an average rate of 150,000 tonnes per month. What? ---------Metal Junction

Dry Round

1)Former CEO – Douglas Baillie

New CEO – Nitin Paranjpe

Which company ----------- HUL

2)How did Venture Bay Consultants come in the news recently? -------TechM’s arm which bought Satyam

3)Connect - Ship, Homelites, Tekka, Horsehead, Three Mangoes, Cheeta Fight, -------WIMCO match boxes

4)It is wordplay based on grassroots democracy efforts – truly spontaneous undertakings largely sustained by private persons – as opposed to politicians, governments, corporations, or public relations firms. What? ------------- Astroturf

5)It was designed by Charles Sykes and carries with it a story about a secret passion between John Walter Edward Douglas-Scott-Montagu and his secret love for Lady Eleanor. This resulted in the emblem. What?------Rolls Royce Spirit of Ecstacy

Visuals

1)Identify the ad

Exide Battery

2)Identify him

Harsh Goenka

3)Who is she?

Christie Heffner (Hugh’s daughter, Playboy CEO)

4)Worldwide merchandise which is ‘outside the world’. Who is this for?

Prisoners

5)What is this car’s claim to fame?

Peugot Eclipse. World’s first hard top. When the top went up and down, it resembled an eclipse. Hence the name.

6)Who is she?

Milan Vohra. Mills & Boons first Indian writer

7)Identify him

Jagdish Bhagwati - Indian Economist

World of TATA

Questions on TATA Tele trans India, TATA Tea, and TIS

Different Gears (4questions common to the 6 teams on stage)

1)Connect – Nike, AIG, Budweiser, Hublot Geneve, Betfred (all visual) ------ Man U

2)Connect Phillips, Reebok, Kingston , JJB, Emirates (Ad) ---------- Stadium names

3)Connect K3G ( background music---Karan Johar is what they were looking for), Prachi Desai, Lalit Modi, Pathans --------------all endorse Tata indicom

Final Round - Cruise Control (3 questions, 60 seconds, 3 clues per q. If able to answer in 1^st clue – 15pts / -10, 2^nd clue 10 pts / -10 and 3^rd clue 5pts /-10…all 3 qs common to all teams)

Q1

Clue1—JL Baird TV Demo done here

Clue2 – The customer is always right

Clue3 – Flagship store in London is 2^nd biggest in UK after Harrods.

Ans – Selfridge’s Dept store

Q2

Clue1 – Its origins go back to 1863, when a group of New York City businessmen raised $100,000 to found the National Union Life and Limb Insurance Company.

Clue2- It lent money to build the Rockefeller and the Empire State Building

Ans – MetLife

Q3

Clue1 - It was founded by Zavary and his brother in 1966. They sold horses to raise the initial $12,000 needed to start the company. Using the money and a 12-acre (49,000 m²) lot used to bury horses, the brothers founded the company

Clue2 - Because they had no science background, they hired 10 doctors and scientists from the Haffkine Institute of India. After a number of legal hurdles, the company finally received permission to produce vaccines. Sales finally began picking up when the company won contracts to supply state governments and hospitals.

Ans – Serum Institute of India. The other brother being Cyrus Poonawalla